"I believe in authentic and unique experiences

that invite you to pause and feel in a more human and mindful way"

My name is Xavier, and I have more than 20 years of experience in the retail sector and over 13 years leading the La Sardine project.

During this time, together with my team, we have worked consistently and strategically with premium brands and companies within the beauty,

perfumery, and lifestyle sectors, always bringing a fresh, creative and results-driven approach.

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Throughout these years, I have developed and managed European and international diffusion and communication projects, collaborating with leading companies such as Puig, ITF, Designer Parfums, Coty, Angelini, Lovebite, Perfumes y Diseño among others.

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My professional background is defined by a deep understanding of the market, strong adaptability, and a steadfast commitment to excellence and innovation in every initiative.